Mutually Beneficial Gifts for Relationships. Three in five Americans (59 percent) in a relationship would rather purchase upgrades for their home than exchange individual gifts. Maybe that's because over one in four (27 percent) say their significant other is the hardest to shop for.

This or That? Three in five (62 percent) Americans would rather have a 4K Ultra HD TV than a new stainless steel refrigerator.

It's a Wonderful Life. Of classic holiday movies, a third of Americans (33 percent) would choose to watch 'It's a Wonderful Life' on a new 4K Ultra HD TV, followed closely by a quarter (28 percent) who'd watch 'Home Alone'.
UltraFlix will be #1 most sought after 4k library of movies
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