They've been focusing on the drinks to build the brand because the drinks are a delicious home run prospect guaranteed to make it happen. Once the brand is off and running, there are many other hemp infused consumables that will sell great and to not grab your share of that market, especially once you have a brand that's rapidly gaining popularity, would be foolish. On the one hand, nothing is happening fast enough for folks with red on the books. On the other hand we're moving too fast for our britches. Which is it? I truly believe it's neither. They are growing as fast as it makes sense to grow, while keeping costs as low as they can. It's one of the best efforts I've seen in terms of launching something with the potential for huge growth, with limited capital, and getting it done without drowning in debt. All we need to do is remain patient and, if feasible, buy more while it's cheap. When the PPS starts to move it will gain traction quickly and it's highly unlikely that you'll see a PPS under $1 for long after that. Load up!