Tell me this mortox and ask yourself as well...........Listen close........the Ultraflix app is coming to Apple TV, why does it need to have built in 4K streaming (in the box) when they are going to be using OUR UltraFlix app. It would not make any sense whatsoever.........that's like BMW using chevrolet engines and transmissions. It redundant and a waste.............There is a reason that the worlds most popular smartphone/tablet is using the worlds largest 4k content app. and the worlds ONLY 4k streaming app. The only problem is the verifiable connection of the missing link between the two....................COME ON NTEK, ALAN, AARON..........SHOW ME THE F*CKING MONEY!!!!!!!!!!!!!!!!!!!!!