This reflects the entry level into the Motorsports arena. These types of races (snowmobile, TORC, motocross, etc) are flooded with Red Bull, Monster and Rockstar sponsorships and a majority of the buyers of these drinks are the fans, tens of thousands of them worldwide. This is exactly where RMHB needs to be. Next they need to work the ski and snowboarding competitions at Mt. Hood, Big Bear, CA, Summit county CO, Heavenly.....