100% KaT... Solid ideas/points made... Love the "coming soon" platform and building brand awareness... I personally hoped we woulda realized jus how successful the holiday special was (99 for 99), and jus ran it straight through Dec. 31st... It would murder every category you named already... (Subscriber increase, Brand Awareness, and Generate Revenue), all in one shot... Esp now, with us extending our reach on new platforms (Roku- 7.5 million users)... Keep pushing NTEK.