Most longs already know why. Those people are not looking at a true long term investment. I've said it a bunch of times because it's clear to me. It failed to get them big gains in weeks and then months, and months is too long. Doesn't matter to them how obvious it is that long term they will be hugely successful, just matters to them that their holiday cash pile is smaller than they had planned on. Like Clark Griswold, the Jelly of the Month club just doesn't do it, not even when a new boat, house, swimming pool and cars are very possible one or two X-mas's later. Now it's time to vent. So big deal, vent away they should if that's what they have to do, but it won't change the huge success that this company and it's brand of products is headed for.