Google this, read it, there looking for companies that lend value. and looking at why the Olympics aren't being shot in 4k. Instead there looking at a virtual reality experience. As mentioned in this ad. Non the less would like to think it could be shot even better in 4k. Because wouldn't it be nice to see it advertised on whatever platform with ultraflix at the forefront. NOT to mention commercial free. And better all round experience of seeing this in such a format. Just spit balling here. TIME.COM/37842/FACEBOOK-OCULUS-RIFT/