Technology growing exponentially and doubles every year. At one time Netflix wanted to partner with Blockbuster but Blockbuster was complacent. Now can Netflix be nimble and quickly change their strategy to reflect consumer demands and technology? Can Netflix modify their vision? My bet is on Ultraflix as the nimble and technology driven Company. Netflix will need to be careful or they might be the next too big to fail companies...they are big but not impressive. Netflix has to be asking themselves some tough questions right now. It is not just the matter of the 4k content, but also their technology, systems, and business model. I believe they have 3-5 billion budgeted and it will be interesting to see how they invest this money going forward.