Apple is mass market. This isn’t Yahoo. This isn’t even Google. If the game is on Apple, Apple will figure out how Grandma can watch it easily. And Grandma will watch it. If other vendors need to improve stuff between Apple’s servers and your TV, they will do it because Apple is involved and the audiences will be massive. If Google won the bidding for these rights, they’d force Grandma to stick a memory stick in the side of her TV and it would be game over before it started.