Trailers, I think they did that on Purpose 2k vs 4k for the trailers, you what everyone to be able to view a trailer with any device, any where. the trailers are "x" bandwidth which i would imagine is "really Low" and they look good, and you what those trailers to play flawlessly on all those devices! exposure, when more 4k devices are out in market place then maybe you give them an option and they understand what they are streaming. People are stupid for the most part, they wouldn't understand if it was having issues, they would automatically blame UF for such a crappy experience and the trailer is somtime the gateway to the experience... I don't know, but i think its ok. Just a thought