the old school way of marketing is on the way out..more targeted marketing is the new norm companies are moving in this direction now I do agree with branding and that takes a lot of money to get the whole world to know you...don't think we're there yet..the next best thing position your company to harness the masses and Ntek has done a superlative job allow some time with the platforms and we'll see the results...this is one of the most effective and cost efficient form of marketing strategies...the data is already showing it to be so...