Kris notice this line in the article>"The best part of ROKU OS 7 is the unbiased SEARCH FEATURE, which allows users to search for content across 20 streaming channels."

If I'm understanding this right what ROKU has done with
UF going live on it, is it has put in its SEARCH FEATURE
every UF title by name.

So if someone is looking for a particular movie they
want to watch in 4K it will show up as being on UF
when they try the SEARCH FEATURE.

This should be a huge advantage for UF because
we know our pricing for 4K movies beats everyone
else out there and in many cases our 4K movies are
the same price as the same move in HD or less on
another streaming service.

http://www.thedrum.com/opinion/2015/11/25/rev...ice-market