Shannon also discussed the increasing role 4K will play on Roku, which supports it today on its new Roku 4 player and on select TCL 4K-TVs that are powered by Roku’s platform. >>

“We think streaming will be the main way that people enjoy 4K,” he said, noting that Roku is poised to launch UltraFlix, a streaming service that specializes in 4K content.
WOW!!!!!!!!!!!!!!!!!!!!!!!!!!!