I just ordered my 55" Samsung suhd. so psyched. it was sold out at 2/3 bbuys near me. seems like the best bang for the buck. I look at it this way- if I (very frugal) am buying this product and I spent the money to get the UF black Friday deal- then many others did too. I am usually behind the trend (in order to save money). also if you have a high quality tv it will only highlight when the picture quality is poor. I think the vast majority of new 4k tv owners will try UF and continue to because going back to poorer quality viewing will be clearly worse and undesirable. you don't buy an audi then go back to a Honda accord afterward unless you have to. not that there's anything wrong with accord