I'm with you, I like the Atmos technology being developed. But my last visit to NTEK had discussion around this subject and at the time was discussing 10.2 surround sound developed by THX creator Tomlinson Holman of TMH Labs and University of Southern California(schools of Cinematic Arts and Engineering). Boasting its "Twice as good as 5.1" there actually may be 14 discrete channels if the left and right point surround channels are included. NTEK is designing their system to give a sense of spaciousness. I am excited either way as bottom line will be that no one will come close to the package NTEK is building in the future if television! THAT IS BECOMING SUCH A TRUE STATEMENT! $! $! $