National Commercial is needed to create mass awareness, the grass roots marketing is great but you must to have exposure to all retail shoppers. I see mini commercials all the time on ANY website I go to, There are commercials on Facebook, Pandora, etc... I think the grass roots is great and it will create exposure over time but the company needs to invest in a national MARKETING campaign. I know that there are those who will disagree but the old saying goes the squeaky wheel gets the grease.