I am not denying that the 99 for $99 deal may bring in new users. I am referring though to you guys, the shareholders that are getting the $99 deal. You are already users. You don't need to get acquainted with UF. So instead of renting movies at full price, you are renting movies at a dollar a piece. That is hurting because these are movies you would have probably rented at full price anyway. My point is, for the shareholders, you would help the company more by renting each movie individually at full price rather than do the $99 deal, not that I blame you for doing it.