You guys realize that by getting the 99 for $99 deal you are actually hurting the company right? To me that deal seems more for people who have no idea what UF is and for them to get a feel for it and perhaps become hooked. It is not to make the company money, in fact they are probably losing money on the deal. You guys already know all about UF. No need to get acquainted with it. IF you really wanted to support the company, you would rent 99 movies at the full price per movie. Company would make a lot more money that way. Not that I blame you for taking advantage of the deal, just it is hurting more than helping when the shareholders use it.