In reality, it is all going to come down to can NTEK get movie releases that are 'new', in other words within a few months from being in the theater. If they are going to rely on movies that are years old and have already been seen countless times for free on cable, while you will have a few movies that people will want to see in 4k, it will not be a sustainable business model. There just is not enough money to be made there.

All going to be about new releases.