I believe they are a spin off from a major conglomerate like Shell; not sure which one but we have PetroCanada, Shell, Esso are the major players in the city with some smaller independents here there. most likely supplied by the big 3. I doubt it will be much though since most of the drinking happens at the bar and to sober up is an after thought..not before hand.. I'm sure it will leak gradually over. I would think it would be more popular at the highway stop overs that we have. they have food and fuel and some have layover areas to rest.
I think the gas bars etc will be the trickle down factor.