So first on content. Not alot of younger people had the money to buy 4k tvs right away. So classic movies was the way to go. Now we focus on quantity. Especially with Roku that has a button to take you straight to 4k. I say don't give the others a chance. As far as a Apple buyout, depends if NTEK wants to sell. I doubt we get what we're worth. I see them just building it honestly. A partnership maybe but not a buyout.