I think getting some ads into the winter X games would be good. If you're going to sponsor an athlete, why not Shaun white or any other snowboarder. Have a stand set up at the entrance to the venue and handing out RMH to people as they come in, as well as a few banners strategically placed to where they'll be on the camera a lot. I know nothing about any of this crap but I figured if we're all spitballing, why not join in