I'm down with any strategy that publicly puts the word out to as many ppl as possible... I was happy bout that Quinnton Bear sponsorship... Even tho it wasn't televised, fact remains is he did race... And there's plenty of big time NASCAR drivers that frequent that race cause of the type of cars they use... Kyle Busch won the same race Quinnton drove in last year... But u can't tell me that either Snoop or Rihanna posting a pic, drinking our product, to their Instagram and Twitter accts won't have some serious traction... We're talking about tens of millions of people seeing our product instantaneously... And it would be front and center with the captions n hashtags they use for it... Not like a decal on a car with 20 other decals.