Apparently it's not an option at some locations. I had looked at it when Virtual Exchanges first started selling it on Walmart's site and noticed it wasn't an option at that time. Checked it out again today for the hell of it, and still no go. I put my zip in and it says: "This item is not available for pickup or at any of the Walmarts within 50 miles of your location." Anyhow, $24.99 with free shipping to door step makes up for it!