True, however, Sony gets to promote the fact that folks can get A-List 4K content through their TVs. These companies want to overcome the stigma that there is very limited 4K content. By showcasing Ultraflix with the hundreds of movies we have and the fact they plan to have 250 more loaded before the holidays is huge.

Folks may not buy the TV solely to watch Terminator which just came out on DVD a week or so ago, but they will be more inclined to buy the TV knowing there is good content available for them to watch.

Sounds like you are out now? GL