I wonder if word association is causing some hang ups when buying what RMHB calls a "case". In the midwest, a "case" of any beverage has 24 cans, not 12. Before I discovered RMHB, when I would go to Costco, I used to buy a "case" 24 cans of Monster. I know I was disappointed in the quantity/price ratio but the great quality made it neutral to whether or not I would purchase RMHB again. I'm glad to see the price of a 12pack has come down and have enjoyed several since then