I agree with everything in your post and one of the major catalysts for me in holding long term is Harry Darnec and the success story with Red Bull UK division. Three million cans to 300 million in 10 years is significant. One concern I do have when looking at the ingredient list on the can of all the drinks is why is there no information regarding protein or omega fatty acid content? I see 0 grams of protein and 0 grams of any kind of fat. Hemp is touted as being a rich source of both of these macronutrients. As the population is more aware of food & drink labels than previous generations it might be important to explain why these nutrients are lacking.