I'm pretty sure that large companies use social media as part of promoting, why else would they have it? I think it's a great tool to use. Large companies however, don't have to report news the same way RMHB does because they're established. The quality is simply from large companies having a while area dedicated to social media and the pocket books to do whatever they want. RMHB is doing just fine. They should really take full advantage of social media, which they're not, but they're doing okay none the less.