They already knew of the concept, again not rocket science, and moved on it quickly once talks with big retailers resulted in pre orders based on that concept. They already were moving on it as you were stabbing them in the back suggesting they were stupid as compared to yourself because the PPS wasn't on its way into outer space. I'm not one who ever argued with the concept of the "family friendly" cans either, except where it was suggested to completely do away with the leaf which would be a stupid move.