$UPPR ovember 6, 2015 / Upper Street Marketing (UPPR) announced today that it has entered into a binding agreement to acquire cold beverage platform Sprizzi. Closing will take place within seven days. The partnership allows Upper Street to take advantage of the ascending market interest in single-serve beverages, via a best-in-class platform that is smaller, more dynamic and more efficient than its competitors. Sprizzi system differentiators include pre-chilled water, quick delivery and the largest variety of beverage options available, including nutritionally enhanced sports drinks, carbonated beverages, lemonades and teas.

In order to position itself as a key player in the $1 trillion beverage industry, Sprizzi's international go-to-market strategy will initially target health clubs and offices with 25 employees or more. With research indicating that 48 percent of all soft drinks are consumed outside the home, Sprizzi sees office and club environments as key access points to its customer base. Sprizzi's hugely successful Kickstarter and Fundable campaigns indicate significant interest in Sprizzi's various offerings and make it a formidable competitor to less dynamic options including Soda Stream and Keurig Kold.

"The Sprizzi difference is that it really is an all-in-one cold drink machine," said Sprizzi CEO Michael Breault. "With over 60 flavor options, it provides a beverage for every taste. In an office or health club setting, Sprizzi's easy-to-manage delivery, pickup and recycling programs save time, money and space."