Wow!! I know most people don't really understand the importance of this ranking and how hard it is to achieve. Every inch in search engine ranking is golden. There are companies that spend millions of dollars just to get a good ranking for a few search terms. This ranking is moving all on it's own without marketing or optimization. IMHO this means that lots of people are buying 4K devices and are then searching for 4K content. This leads them to UltraFlix. Of all the DD that everyone is doing, this ranking improvement is the most solid proof that NTEK is generating a surprising amount of new customers.