$OVMS Ovation has developed its marketing plan that includes using TV ads in target markets on specific networks. The marketing plan has been devised to attract a demographic that includes beginning musicians in a school age audience of 8-15, advanced players in the 16 and up age range, as well as more seasoned players to play in the advanced Rock Shop™ and Jazz Jam™ ensembles. All Ovation students and musicians are able to take part in the Rock Shop™ and Jazz Jam™ programs.

http://finance.yahoo.com/news/ovation-music-s...00105.html