I looked at a link from der Pumpmeister on der Pony Board, and he implies that there is something on Best Buy's page showing UF as one of the icons. I did find out where this actually mentioned Ultraflix but it was so buried in the page that it took me a good couple of minutes to figure out where he was looking. If people are going to have to look that hard to find UF, it's not going to matter how many future customers they predict.

What I find more disconcerting than that though, if Best Buy/Sony were so impressed with UF, wouldn't it be highlighted on the main image, rather than Spotify, Twitter, and Facebook...for a 4K television? Seems reasonable to me that UF would be one of the applications they would mention before freaking Facebook or Twitter.