Just thinking about all the many avenues we have going for us such as UltraFlix now supports electronic sell-through (EST) so that content owners can sell their video direct to consumers via the app. That will allow its users to access new releases sooner and store them in the UltraFlix Cloud for unlimited playback and enjoyment, any time and, so long as it’s on a UHD TV or other 4K capable device, anywhere. It just don't get better then this ! $! $! $