There is no THC. Also, you should read Harry Drnec's interview about why he became involved with then THCZ. Its precisely the conflict that marketing needs. Your inner struggle with the brand/leaf is what will ultimately make this can stand out and be successful. Otherwise, we are a snowflake among a big growing number of energy drinks. Embrace the conflict. As Drnec states, some will never reach for the drink, but the demographic, which makes up about 35 million, may. Who knows, maybe soccer moms will reach for the snow flake, but, maybe not...