4KUHD is great by itself, but when you can add WCG for just a few more dollars per screen (current rough estimates are in the $75 -$100 range for adding QD film to the stack buildup of a 55 inch set) the combination creates a package that looks to the consumer to be just as good as premium priced OLED sets for about 1/2 the retail cost. (In fact it is this very dynamic that is kicking off the massive ramp up in sales velocity for 4K panels).