The other day I was in UltraFlix and my speed test only showed that I had 4mbs so it suggested I just steam in HD. It gave me a choice so I selected UHD. Never saw any problems and the picture was fantastic. This is how the business world works. Small companies innovate and large companies react. UltraFlix is working at 4-8mbs when the other giants can't even do it at 15-20mbs.