Absolutely correct on this. My Samsung 4K upscales to near 4k and it is gorgeous when watching football games. I have a hard time going to my friend's home and watching regular HD football games. And when I host, my buddies, they all comment about the clarity and definition for which I then say, wait till they actually broadcast in real 4K. And hey, watch this Ultraflix film that I preview for them ...eyes pop out. 4K is the future and growing daily. People want the optimum and if you provide it they will come.

Quote:

---

I watched some of the world cup games is 4K. When you see sports in 4K you just start drooling. Sports fanatics will not want to watch games on anything but 4k once they see it,

---