All it takes is one game with a partner (Sony?) to set everything in motion. Sony already has experience with the past World Cup so would be a natural. This would be a long shot and I am only spit balling here.

Quote:

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NFL Watching Closely Sunday

The U.S. National Football League will be closely watching the audience for Yahoo Inc's global webcast of a game on Sunday as it considers whether to do more deals to live stream games, an NFL official told Reuters Thursday.

" All distribution formats are on the table" for future games and other content where rights are available, he said. "How we distribute live games can take a lot of shapes."

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