The big question is whether or not the NFL decides to give out exclusive rights to someone. I think the old trend of taking the highest bidder may not be as efficient and lucrative as it used to be. If you give exclusive rights to (let's say) Yahoo, then you are tied to one provider to the world. I would think that for something like streaming live sports you would want to spread the wealth around as long as the streaming is secure. UltraFlix has already been tested to be more secure than Netflix.