The millions of dollars that The Priceline Group pays William Shatner, “the negotiator”, is meager as compared to the company’s 2013 revenue of $6.79 Billion. And after a year of successful commercials, acquisitions, and business proficiency, revenues grew 24%, to $8.44 Billion in 2014. Some analysts predict the number to be even more this year, substantiating the big bucks behind these OTA’s.