Denial ~ a psychological defense mechanism in which confrontation with a personal problem or with reality is avoided by denying the existence of the problem or reality.

http://www.merriam-webster.com/medical/denial

The business model is a joke. Only when management accepts reality and deals with the problem, instead of trying to lay the blame at others feet, does this ticker have a snowball's chance.

I'm not sure management has it in them to be honest.