You are exactly right goodbuddy! Just remember that Anthony Wood the CEO of Roku is also one of the co-founders of BrightSign, Hmmmm so who was the VP of sales for BrightSign at one time? (hint) A. Taylor now VP of Sales for NTEK! So BrightSign is now sold under the NanoSign label. That is a very nice connection not to mention such a great fit for 4K streaming on UltraFlix!