There are two ways the smart investor can profit in this sector. The first, invest in the Expedia’s and Priceline’s of the world. There might be a higher premium on the investment, but the safety and income is very secure. Growth however, will be a tad bit slower as opposed to the second option. The second way to make profits, is to invest in the smaller OTA. An investment in either Orbitz or Booking.com would have resulted in equity positions in Expedia and Priceline. This would have likely delivered nice gains to early investors.

There is one thing that is certain, if history teaches us anything about the travel industry, OTA’s are a very lucrative investment into the future; especially in newly developing markets.