I get what you're saying. Have a target age range, but still, to some degree, make your advertising as public as possible within the confines of a budget. I'm a huge believer in marketing (just read my post lol) I'll will always stand by a product isn't what sells, it's marketing. Prime example, Corona. Worst beer imaginable, but look at their marketing. They don't try to sell a good beer, they sell a paradise. You'll never see them day how good it is, they just paint a picture, usually a beach, and make it seem like drinking one is like relaxing on a beautiful beach with a Corona making it possible.