One thing has become clearly obvious. No matter the terrific roll-out of the brand and expansion, which is great, for those of us interested in that, along with the stock (shame on us), we are very much stuck in this trade channel. I believe we will stay here for quite some time. Either that's a great thing for those of us who can sneak a few more bucks away from the kitty, or not so great for those who grow impatient. I'm not sure how deep into fall even trade sessions can go? Without any substantial news, I am sure that some will become weary and look for another play (since that is what it is to many). For those of us who are waiting for them to push the brand and the stock (we know SM could give a hoot about the stock), I think we are in for a much longer wait, which makes these low prices so appetizing. **Yes bump, I stole the $500.00