Posted On: 09/24/2015 10:42:08 PM
Post# of 96892
http://mobilemarketingwatch.com/calling-all-c...ile-51852/
“That is important as Verizon seeks to bolster its mobile ad business and deliver to advertisers big audiences that watch premium content. Go90 also could serve as a marketing tool to attract new customers to Verizon’s wireless service.”
Reportedly, Go90 will offer an amalgam of live events, prime-time television, and original web series.
“Rather than the inventory of entire networks, included are popular shows from Comedy Central, Food Network, ESPN, NFL Network, and Discovery, as well as popular online series from AwesomenessTV, Vice, Tastemade, and Machinima,” notes the NYT. “Go90 will also feature National Football League games and live concerts.”
Word is that, though the offering will be a mobile-first product, execs think streaming options could work on traditional televisions, too.
The cord cutting is getting severe and something needs to change. If advertising is moving to mobile, why shouldn’t television?
“That is important as Verizon seeks to bolster its mobile ad business and deliver to advertisers big audiences that watch premium content. Go90 also could serve as a marketing tool to attract new customers to Verizon’s wireless service.”
Reportedly, Go90 will offer an amalgam of live events, prime-time television, and original web series.
“Rather than the inventory of entire networks, included are popular shows from Comedy Central, Food Network, ESPN, NFL Network, and Discovery, as well as popular online series from AwesomenessTV, Vice, Tastemade, and Machinima,” notes the NYT. “Go90 will also feature National Football League games and live concerts.”
Word is that, though the offering will be a mobile-first product, execs think streaming options could work on traditional televisions, too.
The cord cutting is getting severe and something needs to change. If advertising is moving to mobile, why shouldn’t television?
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