Nothing wrong with a HPB fan site... When Jim Beam started their top shelf bourbon's (Baker's, Basil Hayden's, Booker's & Knob Creek) circa 1990, they had a "Golden Circle" club... Had newsletters with recipes, food pairings, invitations to regional tastings, etc...

This could also conceivably be the place where we all sign up for your yacht trip to Bora Bora...