Posted On: 09/24/2015 3:09:06 AM
Post# of 96897
Streaming Video = New TV Model
Bernstein senior analyst Todd Juenger writes in the report: "The continued ad stuffing is an obvious and unsustainable (some would say "desperate"
action by the networks to prop up ad revenue in the face of declining audiences. Not only can this not be sustained going forward, it further contributes to the audience declines, making SVOD (streaming video on demand) that much more preferable for viewers made numb by the absurd amount of ads (as well as decreasing the efficacy of the advertising that is still seen)."
http://www.businessinsider.com/bernstein-repo...ing-2015-8
Bernstein senior analyst Todd Juenger writes in the report: "The continued ad stuffing is an obvious and unsustainable (some would say "desperate"
action by the networks to prop up ad revenue in the face of declining audiences. Not only can this not be sustained going forward, it further contributes to the audience declines, making SVOD (streaming video on demand) that much more preferable for viewers made numb by the absurd amount of ads (as well as decreasing the efficacy of the advertising that is still seen)." http://www.businessinsider.com/bernstein-repo...ing-2015-8
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