I'll start off by saying "I could be wrong". There. That's my disclaimer.
Looking at the past several 10-Qs it looks like the reason the stock price is falling is because of convertible notes payable. There are a number of unaffiliated third parties that were willing to lend Tbev money for a certain amount of time. Some loaned $70,000, others loaned different amounts. From what I can gather, some loans are closed while other loans are still open and I believe what is happening is these loans are being paid off via TBEVs new, healthy loans being financed by someone/some company. The reason I say this is because the 10q states Tbev took out a loan for $335,000 in 2013. There are several other loans taken out by Tbev during the past 2 years. All of these are past due. Many became due June 2015. Tony said he wants them gone. There is $2,188,132 in convertible notes payable. There's even a loan in default with $74,000 in penalties.
All of this is a very strong signal that Toby is holding information back (and for good reason) and that they already secured new financing. I wouldn't be surprised if the next PR states they have new financing in place.